Welcome to the Start Anyway Club!

Your launchpad to bring that dream project to lifeβ€”powered by brain science, AI, your own brilliance, and the collective magic of women who get it.

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A smiling middle-aged woman with long brown hair wearing a navy blue dress standing on a city street.

You're not too late. You're right on time.

Hi, I’m Christi Perillo ✨

Founder of the Start Anyway Club, and I LOVE that you are here!

I spark new ideas, build programs that empower others, and help women 50+ unleash their creativity and courageβ€”especially with the help of AI.

Me? I’m a serial starter, adult learning expert, ChatGPT pro, brain science enthusiast, and recovering information junkie. I’m your go-to guide for turning big dreams into bold beginnings (especially if you’ve been waiting for the perfect time).

No, I’m not a guru.
I’m not selling overnight success or 10X hustle.

But here’s what I am:

βœ… A lifelong starter β€” with a track record of turning sparks into real, meaningful projects (and proof: 28 moves, countless pivots, and bold reinventions).
βœ… An expert in adult learning β€” with 20+ years designing and delivering high-impact programs for government, military, corporations, and non-profits that make change stick.
βœ… A woman who’s lived the restart β€” after losing my daughter Janelle at just 17, I turned grief into a catalyst for courageous new beginnings. I know firsthand what it takes to start againβ€”with joy, doubt, courage, and coffee.
βœ… A believer in brain science, tiny habits, and your brilliance β€” I weave neuroscience, habit-building, and AI into simple tools that move women from stuck to sparked.
βœ… A guide who gets women 50+ β€” because I am one. I know the challenges, the excuses, the fearsβ€”and I know the fire that’s still waiting to be unleashed.

I created the Start Anyway Club for smart, soulful, multi-passionate women who are ready for moreβ€”but don’t want overwhelm or noise.

I didn’t start this because I had it all figured out.
I started because I finally stopped waiting.

And now? I get to walk beside you while you do the same.

When I’m not sparking momentum, you’ll find me traveling with my hype crew, adventuring with my husband, biking, hiking, and exploring new places. I bring laughter, encouragement, and a fresh dose of β€œyes you can” to every room I step into.

πŸ‘‰ You’re not too late. You’re right on time. Start Anyway.

WHAT’S YOUR START TYPE?

✨ When you know your Start Typeβ€”the real adventure begins!

Whether you’re an unstoppable Explorer, a fearless Rebel, a master Planner, or a people-powered Connector, your results are your personal launchpad. This isn’t just about knowing your typeβ€”it’s about using it to your advantage. You’ll discover how to work with your natural strengths (instead of fighting them), where your hidden superpowers live, and exactly how to turn your ideas into unstoppable momentum. Get ready to put your unique type to workβ€”because the world’s been waiting for what only you can start! πŸš€

Book titled "Start Anyway" by Christi Perillo, with a white cover and blue geometric design, featuring a large blue star and red banner with subtitle about guiding women over 50 to launch dreams

Stop Waiting.
Start Anyway

Meet the Start Anyway Playbookβ€”Your Personalized Guide to Finally Start… Anyway

You’re dreaming of something newβ€”a business, a book, a big, bold next chapter. But let’s be real

  • You’re busy.

  • You’re a little (or a lot) nervous.

  • You’re not sure where (or how) to begin.

That’s exactly what this playbook is for.

What is the Start Anyway Club?

It’s where women 50+ stop waiting, start creating, and finally launch the dream that’s been calling their name β€” with a little help from AI, a whole lot of heart, and some seriously smart brain science.

The Start Anyway Club is part inspiration, part education, and part community-powered rocket fuel.

We blend smart tech (hello, ChatGPT!) with real-life connection and brain-based strategies that work with your natural motivation patterns β€” not against them.

You’ll learn how to outsmart self-doubt, tap into your brain’s reward system, and create habits that stick β€” all while building momentum on the projects that matter most to you.

No pressure. No perfection. Just progress.

Bring the Start Anyway Workshop to YOU!
Want to energize your community, team, or event with bold clarity, creative fire, and real momentum?

Let’s make it happen.
The Start Anyway Workshop is a high-energy, zero-fluff experience for women 50+ who are done waiting and ready to begin something bigβ€”even if it’s still a little fuzzy.

🎀 Available for:
βœ”οΈ In-person workshops
βœ”οΈ AI-for-beginners sessions
βœ”οΈ Custom consulting for women-centered organizations

Whether you're hosting a retreat, a conference, or a cozy gathering of dreamersβ€”I'll bring the spark. You bring the people.

πŸ“© Curious? Let’s talk.

Start messy. Start bold. Start anyway.

A group of women sitting around a table in a classroom, smiling and engaging in discussion while looking at each other. In the background, a large screen displays motivational text about starting a new challenge.

The Real Problem Isn’t You. It’s the myth that you need more time, more clarity, or more confidence first.



Follow our journey.